About RationalWP
Building WordPress tools that respect your site's performance.
The Problem
Most WordPress plugins are built with a “more is better” mentality. They bundle dozens of features you’ll never use, load assets on every page regardless of need, and treat performance as an afterthought.
The result? Sites that should load in milliseconds take seconds. Admin dashboards become sluggish. And developers spend more time working around plugin bloat than building features.
Our Approach
We believe WordPress plugins should be invisible until needed. Every line of code should justify its existence. Every feature should earn its place.
Zero Bloat
No unnecessary features. No "pro" upsells cluttering your admin. Just the functionality you need, implemented efficiently.
Performance First
Assets load only when needed. Database queries are optimized. Every millisecond counts when you're building for the web.
Developer Friendly
Clean code. Comprehensive hooks. Detailed documentation. Built by developers, for developers who care about craft.
Open Source
All RationalWP plugins are open source. We believe in transparency, community contributions, and the power of developers working together to build better tools.
Get in Touch
Have questions, feedback, or ideas? We'd love to hear from you.